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Expect What You Want

Expect What You Want

You have to dig through tons of dirt just to find an ounce of gold. If all you're looking for is dirt, that's all you'll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the center target. If you are focusing on...

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What Does Color Mean to You?

What Does Color Mean to You?

You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much? In the world of marketing, color is one of the most important ingredients there is. The colors you choose for your logo,...

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Choose Your Position

Choose Your Position

Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and marketing. Simply, brand...

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Communication Station

Communication Station

Communicating with a client is important to staying front and center with your client.  Responding to an email with a simple – “thanks, we got it!”  or sending a “Just a quick update for you” are ways to give comfort and build trust.  Leaving your client waiting,...

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Be Liquid

Be Liquid

Be Liquid. That's where it's at. For years most of our world took on a solid structure and appearance.  If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view, from 1946 to 1962,...

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Sight and Sound

Sight and Sound

What do you hear? What do you see?   In a recent environmental Video shoot, I became increasingly aware of the liveliness of sound and brightness of the sky around me.   Our shoot had been scheduled later in the summer season to allow us to shoot in temperatures...

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Who Am I?

Who Am I?

Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine.  One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work.  The emotional, physical, and financial investments we make in our...

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Texture.

Texture.

As a fine artist & designer at DiAndrea Media, my eye is very sensitive to seeing textures whether in a pattern repetition or in an uneven surface.  Texture can be associated with the way things look or feel.  Softness, shininess, or even jagged textures offer up...

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You Are Important

You Are Important

Years ago as a young radio announcer I was told to choose someone I'd want to have a conversation with, someone like you. Then, imagine I was speaking to you each time I announced. Not a large audience. Just one person. I was surprised at how my communication changed....

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Consistency is Key.

Consistency is Key.

One major accomplishment for many clients is becoming a household name, whether it be on a local, national, or even international level. Sure, there are a lot of elements that go into this – the quality of your product/service, how assertive you are with your...

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Great Concept. Poor Execution.

Great Concept. Poor Execution.

Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate.  It took several viewings before understanding the message.  I realized the concept was good, but the execution was poor - its intent became lost in...

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Content & FB & Hashtags, oh my!

Content & FB & Hashtags, oh my!

Social media – Facebook, Instagram, LinkedIn…it’s all pretty easy, right? You just write some posts, invite people to like your page, ask your friends and family to comment and share often so there aren’t any crickets chirping.   We hear it all the time – why...

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“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf