Blog
Who Am I?
Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine. One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work. The emotional, physical, and financial investments we make in our...
Texture.
As a fine artist & designer at DiAndrea Media, my eye is very sensitive to seeing textures whether in a pattern repetition or in an uneven surface. Texture can be associated with the way things look or feel. Softness, shininess, or even jagged textures offer up...
You Are Important
Years ago as a young radio announcer I was told to choose someone I'd want to have a conversation with, someone like you. Then, imagine I was speaking to you each time I announced. Not a large audience. Just one person. I was surprised at how my communication changed....
Consistency is Key.
One major accomplishment for many clients is becoming a household name, whether it be on a local, national, or even international level. Sure, there are a lot of elements that go into this – the quality of your product/service, how assertive you are with your...
Great Concept. Poor Execution.
Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate. It took several viewings before understanding the message. I realized the concept was good, but the execution was poor - its intent became lost in...
Content & FB & Hashtags, oh my!
Social media – Facebook, Instagram, LinkedIn…it’s all pretty easy, right? You just write some posts, invite people to like your page, ask your friends and family to comment and share often so there aren’t any crickets chirping. We hear it all the time – why...
Don’t Complain
Don't complain about an opportunity. If you are a business, group or organization and you have a Facebook page you most likely have experienced a negative comment on your page. There are many different reasons for negative feedback; dissatisfaction with a...
Unicorns and Rainbows
Unicorns and Rainbows Successful marketing doesn’t miraculously appear – it takes a lot of strategic planning, careful data analysis, creative concepting, and so on to make the magic happen. More often than not, clients expect immediate results from a new project....
The Mandela Effect
Have you ever heard of something called the Mandela Effect? It’s this wacky phenomenon where large groups of people have clear memories of events that NEVER happened. In some instances, it refers to the misremembering of significant names, facts, people, etc. People...
Why in the Wasabi?!
Wasabi Oreos. Yes - you read that correctly. They actually exist! As do Hot Chicken Wing Oreos. And Churro ones. Believe it or not, there are over 65 new flavors from Oreo’s little team of mad scientists. We know what you’re thinking – WHY?! Why in the wasabi is that...
Octopuses Punch Fish in Spite
Octopuses Punch Fish in Spite Researchers discovered that an octopus might punch a fish when both are hunting, but for no real reason other than spite. It’s legit! There’s even videos of these ocean thugs knocking innocent little fish in the head just because they...
Where are my Google Ads?
Where are my Google Ads? We often hear this question from our clients because they’ll sometimes search for one of their keywords and not see their Google ads show up. This is actually very common – your ad won’t appear every time you or someone else searches for it....