You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much?

In the world of marketing, color is one of the most important ingredients there is. The colors you choose for your logo, website, etc. are vital to expressing your brand story because colors play a HUGE role in human cognition – larger than most people even realize!

Colors can influence decisions, evoke emotions, and be associated with certain experiences.

Many of them also have universal correspondences. For example, yellows are commonly associated with happiness. Green is often attached to luck, prosperity, and abundance. Red is used for strength, passion, and power.

You have your neutrals – blacks, whites, tans – that draw focus. Your warm colors like orange and pink that promote confidence and playfulness. Cool colors like blue and purple that can elicit feelings of harmony and sophistication.

Colors have the ability to subconsciously and psychologically influence a potential consumer’s decision to engage with your brand or move onto the next. Therefore, they’re not just a preference, but a stimulus that creates instinctual reactions. How cool is that?!

The combination of colors that represent your business deserve serious consideration! How do you want to be perceived? What feelings do you want to instill in your target audience? If your business was a person, what characteristics would they have?

Let us conduct a color study of your brand and take it to the next level!

814-944-5678

– Angel

We recently updated our DM logo.  We used our logo for 25 years. It was tired! The D is a strong ICON but we wanted a slightly hipper look.  It didn’t mean a complete overhaul, but it did mean sharing a slight edit to the existing recognizable graphic.  Just as fashion changes, so does artwork and graphics.  We maintained the D, and added a button icon to surround the identifiable logo.  A new san serif font made an amazing transition with a huge impact…WOW what a difference!

– Rachel 

New Logo:

Old Logo:

Do colors go out of style?

Yes, color, just as in fashion, changes constantly.  Keeping up with trends is a fun and interesting challenge.  Furniture, paint, interior decorating is a trend that creates visual interest – the same way graphic design does.

Creative businesses strive to present colors that are appealing and fresh.  Every year, the Pantone Color Institute evaluates colors shown by designers that are directly affecting the colors of the future.

PMS Pantone Matching System is a color matching system recognized by graphic designers all over the world.  The number system sets a standard for a specific color via a scheme of coated and uncoated swatches.  Designers refer to these swatches for accurate color and consistent matching, something that’s very important in branding.

– Rachel