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What Does Color Mean to You?

What Does Color Mean to You?

What Does Color Mean to You? You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much? In the world of marketing, color is one of the most important ingredients there is. The colors you...
Texture.

Texture.

Texture. As a fine artist & designer at DiAndrea Media, my eye is very sensitive to seeing textures whether in a pattern repetition or in an uneven surface.  Texture can be associated with the way things look or feel.  Softness, shininess, or even jagged textures...
Paper

Paper

Paper Choosing the right paper…it may seem like a small detail, but it makes a huge impact!   We recently updated our DiAndrea Media logo…that’s also means creating a new business card.  As designers, we strive to be unique and different. I found an...
Watermarks

Watermarks

Watermarks Why do some people feel they have the right to utilize photos or images downloaded from the internet – even images with copyright marks?  I see this often when businesses unprofessionally attempt to make internal marketing materials. It makes me...
Design Takes Time

Design Takes Time

Design Takes Time Design isn’t just a quick and easy process.   The definition of design is as follows: to work out the structure or form of (something), as by making a sketch, outline, pattern, or plans to plan and make (something) artistically or...
Photos

Photos

Photos Consider the Sources Eyes see photography very differently.  We receive photos files often taken with cell phones or iPads that clients want to use in their graphics.  Resolution is very important. Low Res files do not look good on printed material.  They may...