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2431 6th Ave
Altoona, PA 16602

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Logo Facelift

Logo Facelift

We recently updated our DM logo.  We used our logo for 25 years. It was tired! The D is a strong ICON but we wanted a slightly hipper look.  It didn’t mean a complete overhaul, but it did mean sharing a slight edit to the existing recognizable graphic.  Just as...

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Paper

Paper

Choosing the right paper...it may seem like a small detail, but it makes a huge impact!   We recently updated our DiAndrea Media logo…that’s also means creating a new business card.  As designers, we strive to be unique and different. I found an incredible paper...

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Marketing During a Pandemic

Marketing During a Pandemic

Marketing During a Pandemic   Yeah, COVID-19 is one of the worst things we’ve faced in decades – we all know it, and we’re truly all in this together. While things may not be nearly as bad as March when all the shutdowns were happening, the effect that this...

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Update Your Website

Update Your Website

UPDATE YOUR WEBSITE   Trends and fashion change constantly, just as technology and digital does. Our D Media site didn’t need a facelift---rather, our website needed a complete overhaul, redesign and updated functionality!  Marketing is about perception!  So...

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Color Trends

Color Trends

Do colors go out of style? Yes, color, just as in fashion, changes constantly.  Keeping up with trends is a fun and interesting challenge.  Furniture, paint, interior decorating is a trend that creates visual interest – the same way graphic design does. Creative...

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Watermarks

Watermarks

Why do some people feel they have the right to utilize photos or images downloaded from the internet - even images with copyright marks?  I see this often when businesses unprofessionally attempt to make internal marketing materials. It makes me cringe.  Artists make...

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Design Takes Time

Design Takes Time

Design isn't just a quick and easy process.   The definition of design is as follows: to work out the structure or form of (something), as by making a sketch, outline, pattern, or plans to plan and make (something) artistically or skillfully to form or conceive...

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Details

Details

The Importance of Details Most people don’t appreciate detail. In fact, most people avoid them considering details tedious or not worth spending time on at all. Details are found in still and moving images, graphics and in word selection. They can be obvious or...

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Photos

Photos

Consider the Sources  Eyes see photography very differently.  We receive photos files often taken with cell phones or iPads that clients want to use in their graphics.  Resolution is very important. Low Res files do not look good on printed material.  They may be good...

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Hashtag Tips and Tricks

Hashtag Tips and Tricks

The Best Ways to Use Hashtags on Social Media Hashtags continue to be a popular way that messages on different social media platforms can find a wider audience. According to research cited on Inc’s website, tweets with up to two hashtags get double the engagement of...

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“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf