Blog
AI and Humans
AI and Humans: Why Your Marketing Strategy Needs Both In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing how businesses engage with their audiences. From personalized recommendations to...
The Art of Being Sassy
In today's fast-paced digital world, it's more important than ever to grab your audience's attention and make a lasting impression. This is where edgy marketing comes into play. Edgy marketing is all about pushing the boundaries, taking risks, and standing out from...
Graphic Design is Art
Just because you can do something doesn’t mean you should. I recently noticed a retail location that was struggling with merchandising their brand. They transitioned away from professional graphics and started self-designing. The brand appeared very different than...
Stop/Start in Social Media
Let’s face it, keeping up with marketing developments is an issue on many people’s minds. How do you set a pace with posting on social media? I think the biggest answer is to stay focused, post regularly and consistently. Keep an eye on other platforms, and...
Websites Have Feelings Too!
Nobody likes to be ignored……Neither do websites!!! We see this all too often…. websites being ignored and put on the back burner, or sometimes totally forgotten about. Hey, we all know how fast time flies, but the truth is that having a website and not keeping up...
Lost Control
You've lost control. And you're not alone. There was a time when business communications controlled the conversation. Now the consumer has all of the control. There was a time when our business communication was one way. We told the audience what we wanted them to...
Limitless Possibilities
When it comes to marketing (the right way), there’s never a “one-size-fits-all” approach. Every client is different, with their own unique goals, needs, customer pain points, and brand personality. It’s our job to tell their story in a variety of ways that will yes,...
Expect What You Want
You have to dig through tons of dirt just to find an ounce of gold. If all you're looking for is dirt, that's all you'll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the center target. If you are focusing on...
What Does Color Mean to You?
You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much? In the world of marketing, color is one of the most important ingredients there is. The colors you choose for your logo,...
Choose Your Position
Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and marketing. Simply, brand...
Communication Station
Communicating with a client is important to staying front and center with your client. Responding to an email with a simple – “thanks, we got it!” or sending a “Just a quick update for you” are ways to give comfort and build trust. Leaving your client waiting,...
Be Liquid
Be Liquid. That's where it's at. For years most of our world took on a solid structure and appearance. If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view, from 1946 to 1962,...