Blog
Stop/Start in Social Media
Let’s face it, keeping up with marketing developments is an issue on many people’s minds. How do you set a pace with posting on social media? I think the biggest answer is to stay focused, post regularly and consistently. Keep an eye on other platforms, and...
Websites Have Feelings Too!
Nobody likes to be ignored……Neither do websites!!! We see this all too often…. websites being ignored and put on the back burner, or sometimes totally forgotten about. Hey, we all know how fast time flies, but the truth is that having a website and not keeping up...
Lost Control
You've lost control. And you're not alone. There was a time when business communications controlled the conversation. Now the consumer has all of the control. There was a time when our business communication was one way. We told the audience what we wanted them to...
Limitless Possibilities
When it comes to marketing (the right way), there’s never a “one-size-fits-all” approach. Every client is different, with their own unique goals, needs, customer pain points, and brand personality. It’s our job to tell their story in a variety of ways that will yes,...
Expect What You Want
You have to dig through tons of dirt just to find an ounce of gold. If all you're looking for is dirt, that's all you'll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the center target. If you are focusing on...
What Does Color Mean to You?
You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much? In the world of marketing, color is one of the most important ingredients there is. The colors you choose for your logo,...
Choose Your Position
Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and marketing. Simply, brand...
Communication Station
Communicating with a client is important to staying front and center with your client. Responding to an email with a simple – “thanks, we got it!” or sending a “Just a quick update for you” are ways to give comfort and build trust. Leaving your client waiting,...
Be Liquid
Be Liquid. That's where it's at. For years most of our world took on a solid structure and appearance. If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view, from 1946 to 1962,...
Sight and Sound
What do you hear? What do you see? In a recent environmental Video shoot, I became increasingly aware of the liveliness of sound and brightness of the sky around me. Our shoot had been scheduled later in the summer season to allow us to shoot in temperatures...
Who Am I?
Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine. One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work. The emotional, physical, and financial investments we make in our...
Texture.
As a fine artist & designer at DiAndrea Media, my eye is very sensitive to seeing textures whether in a pattern repetition or in an uneven surface. Texture can be associated with the way things look or feel. Softness, shininess, or even jagged textures offer up...