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2431 6th Ave
Altoona, PA 16602

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You Are Important

You Are Important

Years ago as a young radio announcer I was told to choose someone I'd want to have a conversation with, someone like you. Then, imagine I was speaking to you each time I announced. Not a large audience. Just one person. I was surprised at how my communication changed....

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Consistency is Key.

Consistency is Key.

One major accomplishment for many clients is becoming a household name, whether it be on a local, national, or even international level. Sure, there are a lot of elements that go into this – the quality of your product/service, how assertive you are with your...

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Great Concept. Poor Execution.

Great Concept. Poor Execution.

Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate.  It took several viewings before understanding the message.  I realized the concept was good, but the execution was poor - its intent became lost in...

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Content & FB & Hashtags, oh my!

Content & FB & Hashtags, oh my!

Social media – Facebook, Instagram, LinkedIn…it’s all pretty easy, right? You just write some posts, invite people to like your page, ask your friends and family to comment and share often so there aren’t any crickets chirping.   We hear it all the time – why...

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Don’t Complain

Don’t Complain

Don't complain about an opportunity.   If you are a business, group or organization and you have a Facebook page you most likely have experienced a negative comment on your page. There are many different reasons for negative feedback; dissatisfaction with a...

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Unicorns and Rainbows

Unicorns and Rainbows

Unicorns and Rainbows Successful marketing doesn’t miraculously appear – it takes a lot of strategic planning, careful data analysis, creative concepting, and so on to make the magic happen. More often than not, clients expect immediate results from a new project....

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The Mandela Effect

The Mandela Effect

Have you ever heard of something called the Mandela Effect? It’s this wacky phenomenon where large groups of people have clear memories of events that NEVER happened. In some instances, it refers to the misremembering of significant names, facts, people, etc. People...

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Why in the Wasabi?!

Why in the Wasabi?!

Wasabi Oreos. Yes - you read that correctly. They actually exist! As do Hot Chicken Wing Oreos. And Churro ones. Believe it or not, there are over 65 new flavors from Oreo’s little team of mad scientists. We know what you’re thinking – WHY?! Why in the wasabi is that...

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Octopuses Punch Fish in Spite

Octopuses Punch Fish in Spite

Octopuses Punch Fish in Spite Researchers discovered that an octopus might punch a fish when both are hunting, but for no real reason other than spite. It’s legit! There’s even videos of these ocean thugs knocking innocent little fish in the head just because they...

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Where are my Google Ads?

Where are my Google Ads?

Where are my Google Ads? We often hear this question from our clients because they’ll sometimes search for one of their keywords and not see their Google ads show up. This is actually very common – your ad won’t appear every time you or someone else searches for it....

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SEO – What You Need to Know

SEO – What You Need to Know

What Does an SEO Company Do - Why Does it Matter? Okay, let’s be honest, there are thousands of SEO programs and “companies” out there that flash all these bells and whistles and promise the world at your door in terms of an online presence. There’s also hundreds that...

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Logo Facelift

Logo Facelift

We recently updated our DM logo.  We used our logo for 25 years. It was tired! The D is a strong ICON but we wanted a slightly hipper look.  It didn’t mean a complete overhaul, but it did mean sharing a slight edit to the existing recognizable graphic.  Just as...

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“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf