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Unicorns and Rainbows

Unicorns and Rainbows

Unicorns and Rainbows Successful marketing doesn’t miraculously appear – it takes a lot of strategic planning, careful data analysis, creative concepting, and so on to make the magic happen. More often than not, clients expect immediate results from a new project....

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The Mandela Effect

The Mandela Effect

Have you ever heard of something called the Mandela Effect? It’s this wacky phenomenon where large groups of people have clear memories of events that NEVER happened. In some instances, it refers to the misremembering of significant names, facts, people, etc. People...

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Why in the Wasabi?!

Why in the Wasabi?!

Wasabi Oreos. Yes - you read that correctly. They actually exist! As do Hot Chicken Wing Oreos. And Churro ones. Believe it or not, there are over 65 new flavors from Oreo’s little team of mad scientists. We know what you’re thinking – WHY?! Why in the wasabi is that...

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Octopuses Punch Fish in Spite

Octopuses Punch Fish in Spite

Octopuses Punch Fish in Spite Researchers discovered that an octopus might punch a fish when both are hunting, but for no real reason other than spite. It’s legit! There’s even videos of these ocean thugs knocking innocent little fish in the head just because they...

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Where are my Google Ads?

Where are my Google Ads?

Where are my Google Ads? We often hear this question from our clients because they’ll sometimes search for one of their keywords and not see their Google ads show up. This is actually very common – your ad won’t appear every time you or someone else searches for it....

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SEO – What You Need to Know

SEO – What You Need to Know

What Does an SEO Company Do - Why Does it Matter? Okay, let’s be honest, there are thousands of SEO programs and “companies” out there that flash all these bells and whistles and promise the world at your door in terms of an online presence. There’s also hundreds that...

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Logo Facelift

Logo Facelift

We recently updated our DM logo.  We used our logo for 25 years. It was tired! The D is a strong ICON but we wanted a slightly hipper look.  It didn’t mean a complete overhaul, but it did mean sharing a slight edit to the existing recognizable graphic.  Just as...

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Paper

Paper

Choosing the right paper...it may seem like a small detail, but it makes a huge impact!   We recently updated our DiAndrea Media logo…that’s also means creating a new business card.  As designers, we strive to be unique and different. I found an incredible paper...

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Marketing During a Pandemic

Marketing During a Pandemic

Marketing During a Pandemic Yeah, COVID-19 is one of the worst things we’ve faced in decades – we all know it, and we’re truly all in this together. While things may not be nearly as bad as March when all the shutdowns were happening, the effect that this pandemic has...

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Update Your Website

Update Your Website

UPDATE YOUR WEBSITE   Trends and fashion change constantly, just as technology and digital does. Our D Media site didn’t need a facelift---rather, our website needed a complete overhaul, redesign and updated functionality!  Marketing is about perception!  So...

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Color Trends

Color Trends

Do colors go out of style? Yes, color, just as in fashion, changes constantly.  Keeping up with trends is a fun and interesting challenge.  Furniture, paint, interior decorating is a trend that creates visual interest – the same way graphic design does. Creative...

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Watermarks

Watermarks

Why do some people feel they have the right to utilize photos or images downloaded from the internet - even images with copyright marks?  I see this often when businesses unprofessionally attempt to make internal marketing materials. It makes me cringe.  Artists make...

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“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf