Blog

You've lost control. And you're not alone. There was a time when business communications controlled the conversation. Now the consumer has all of the control. There was a time when our business communication was one way. We told the audience what we wanted them to...

When it comes to marketing (the right way), there’s never a “one-size-fits-all” approach. Every client is different, with their own unique goals, needs, customer pain points, and brand personality. It’s our job to tell their story in a variety of ways that will yes,...

You have to dig through tons of dirt just to find an ounce of gold. If all you're looking for is dirt, that's all you'll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the center target. If you are focusing on...

Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and marketing. Simply, brand...

Communicating with a client is important to staying front and center with your client.  Responding to an email with a simple – “thanks, we got it!”  or sending a “Just a quick update for you” are ways to give comfort and build trust.  Leaving your client waiting,...

Be Liquid. That's where it's at. For years most of our world took on a solid structure and appearance.  If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view, from 1946 to 1962,...

What do you hear? What do you see?   In a recent environmental Video shoot, I became increasingly aware of the liveliness of sound and brightness of the sky around me.   Our shoot had been scheduled later in the summer season to allow us to shoot in temperatures...

Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine.  One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work.  The emotional, physical, and financial investments we make in our...

Years ago as a young radio announcer I was told to choose someone I'd want to have a conversation with, someone like you. Then, imagine I was speaking to you each time I announced. Not a large audience. Just one person. I was surprised at how my communication changed....

One major accomplishment for many clients is becoming a household name, whether it be on a local, national, or even international level. Sure, there are a lot of elements that go into this – the quality of your product/service, how assertive you are with your...