Graphic Design is Art

Just because you can do something doesn’t mean you should.

I recently noticed a retail location that was struggling with merchandising their brand. They transitioned away from professional graphics and started self-designing. The brand appeared very different than what had been done previously and presented a much less exciting visual sizzle. A trained professional design includes many elements such as balance, texture, shape, line, type, and color. Be aware of what you want your brand to represent and be conscious of the perception your designs communicate. Whether it is graphic design or photography there’s a difference between amateur and professional execution and the results achieved.

– Rachel