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Expect What You Want

Expect What You Want

Expect What You Want You have to dig through tons of dirt just to find an ounce of gold. If all you’re looking for is dirt, that’s all you’ll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the...
Choose Your Position

Choose Your Position

Choose Your Position Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and...
Communication Station

Communication Station

Communication Station Communicating with a client is important to staying front and center with your client.  Responding to an email with a simple – “thanks, we got it!”  or sending a “Just a quick update for you” are ways to give comfort and build trust.  Leaving...
Be Liquid

Be Liquid

Be Liquid Be Liquid. That’s where it’s at. For years most of our world took on a solid structure and appearance.  If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view,...
Sight and Sound

Sight and Sound

Sight and Sound What do you hear? What do you see?   In a recent environmental Video shoot, I became increasingly aware of the liveliness of sound and brightness of the sky around me.   Our shoot had been scheduled later in the summer season to allow us to shoot...
Who Am I?

Who Am I?

Who Am I? Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine.  One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work.  The emotional, physical, and financial investments we make...