by admin | Sep 5, 2022 | Marketing
Lost Control You’ve lost control. And you’re not alone. There was a time when business communications controlled the conversation. Now the consumer has all of the control. There was a time when our business communication was one way. We told the audience...
by admin | Jul 8, 2022 | Marketing
Limitless Possibilities When it comes to marketing (the right way), there’s never a “one-size-fits-all” approach. Every client is different, with their own unique goals, needs, customer pain points, and brand personality. It’s our job to tell their story in a variety...
by admin | May 2, 2022 | Marketing
Expect What You Want You have to dig through tons of dirt just to find an ounce of gold. If all you’re looking for is dirt, that’s all you’ll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the...
by admin | Feb 7, 2022 | Marketing
Choose Your Position Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and...
by admin | Jan 3, 2022 | Marketing
Communication Station Communicating with a client is important to staying front and center with your client. Responding to an email with a simple – “thanks, we got it!” or sending a “Just a quick update for you” are ways to give comfort and build trust. Leaving...
by admin | Dec 6, 2021 | Marketing
Be Liquid Be Liquid. That’s where it’s at. For years most of our world took on a solid structure and appearance. If you look at television, for example, in 1946 and again in 1951, a five-year period, you will see very little change. But take a wider view,...
