by admin | Nov 9, 2021 | Marketing
Sight and Sound What do you hear? What do you see? In a recent environmental Video shoot, I became increasingly aware of the liveliness of sound and brightness of the sky around me. Our shoot had been scheduled later in the summer season to allow us to shoot...
by admin | Oct 4, 2021 | Marketing
Who Am I? Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine. One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work. The emotional, physical, and financial investments we make...
by admin | Aug 2, 2021 | Marketing
You Are Important Years ago as a young radio announcer I was told to choose someone I’d want to have a conversation with, someone like you. Then, imagine I was speaking to you each time I announced. Not a large audience. Just one person. I was surprised at how...
by admin | Jul 6, 2021 | Marketing
Consistency is Key. One major accomplishment for many clients is becoming a household name, whether it be on a local, national, or even international level. Sure, there are a lot of elements that go into this – the quality of your product/service, how assertive you...
by admin | Jun 1, 2021 | Marketing
Great Concept. Poor Execution. Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate. It took several viewings before understanding the message. I realized the concept was good, but the execution was poor...
by admin | Mar 30, 2021 | Marketing
Unicorns and Rainbows Unicorns and Rainbows Successful marketing doesn’t miraculously appear – it takes a lot of strategic planning, careful data analysis, creative concepting, and so on to make the magic happen. More often than not, clients expect immediate results...
