Writing about oneself, one’s business or one’s ideas is more difficult than you can imagine. One reason it’s difficult to be your own critic is due to the emotional connection with one’s own work. The emotional, physical, and financial investments we make in our business often puts us too close to the subject to be critical. Asking for feedback from those in and outside of your immediate circle can be an effective way to learn of the good, bad and the ugly. You’ll be better positioned to write more accurately.