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Great Concept. Poor Execution.

Great Concept. Poor Execution.

Great Concept. Poor Execution. Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate.  It took several viewings before understanding the message.  I realized the concept was good, but the execution was poor...
Content & FB & Hashtags, oh my!

Content & FB & Hashtags, oh my!

Content & FB & Hashtags, oh my! Social media – Facebook, Instagram, LinkedIn…it’s all pretty easy, right? You just write some posts, invite people to like your page, ask your friends and family to comment and share often so there aren’t any crickets...
Don’t Complain

Don’t Complain

Don’t Complain Don’t complain about an opportunity.   If you are a business, group or organization and you have a Facebook page you most likely have experienced a negative comment on your page. There are many different reasons for negative feedback;...
Unicorns and Rainbows

Unicorns and Rainbows

Unicorns and Rainbows Unicorns and Rainbows Successful marketing doesn’t miraculously appear – it takes a lot of strategic planning, careful data analysis, creative concepting, and so on to make the magic happen. More often than not, clients expect immediate results...
The Mandela Effect

The Mandela Effect

The Mandela Effect Have you ever heard of something called the Mandela Effect? It’s this wacky phenomenon where large groups of people have clear memories of events that NEVER happened. In some instances, it refers to the misremembering of significant names, facts,...