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Lost Control

Lost Control

Lost Control You’ve lost control. And you’re not alone. There was a time when business communications controlled the conversation. Now the consumer has all of the control. There was a time when our business communication was one way. We told the audience...
Limitless Possibilities

Limitless Possibilities

Limitless Possibilities When it comes to marketing (the right way), there’s never a “one-size-fits-all” approach. Every client is different, with their own unique goals, needs, customer pain points, and brand personality. It’s our job to tell their story in a variety...
Expect What You Want

Expect What You Want

Expect What You Want You have to dig through tons of dirt just to find an ounce of gold. If all you’re looking for is dirt, that’s all you’ll find. Expect the results you want. Not the failure. If you want to hit the bullseye, you must focus on the...
What Does Color Mean to You?

What Does Color Mean to You?

What Does Color Mean to You? You most likely have a favorite color (or even several), but have you ever thought about what it is that makes you like that color SO much? In the world of marketing, color is one of the most important ingredients there is. The colors you...
Choose Your Position

Choose Your Position

Choose Your Position Choose your position. Brand and product positioning is one of the more important principles of marketing. It’s what gives you a solid foundation and character. It also will be a guide as you create content and messaging for promotion and...