We recently updated our DM logo. We used our logo for 25 years. It was tired! The D is a strong ICON but we wanted a slightly hipper look. It didn’t mean a complete overhaul, but it did mean sharing a slight edit to the existing recognizable graphic. Just as fashion changes, so does artwork and graphics. We maintained the D, and added a button icon to surround the identifiable logo. A new san serif font made an amazing transition with a huge impact…WOW what a difference!