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Great Concept. Poor Execution.

Jun 1, 2021Marketing0 comments

Recently I saw a TV commercial that was confusing. I could not figure out what they were trying to communicate.  It took several viewings before understanding the message.  I realized the concept was good, but the execution was poor – its intent became lost in translation.  Remember that everyone interprets messages differently and poor execution can destroy a great concept. Just because you understand something does not mean consumers will.

– Rachel