What Does an SEO Company Do – Why Does it Matter?
Okay, let’s be honest, there are thousands of SEO programs and “companies” out there that flash all these bells and whistles and promise the world at your door in terms of an online presence.
There’s also hundreds that offer monthly “SEO” packages, claiming that SEO is all about blogs, Facebook, your ‘Google My Business’ account…you get the picture.
It truly breaks our hearts to see this, because there are so many ways to do SEO wrong with lots of confusion and misunderstanding involved, and the clients are ultimately the ones to suffer for it.
What you need is a legit SEO company, like DiAndrea Media, who uses SEO best practices.
So, what does a legit SEO company do for you, and why does it even matter?
First and foremost, REAL honest-to-goodness SEO is about the backend architecture of your website. It’s extremely technical and the skills needed revolve around continuous research, because search engine algorithms change constantly.
In order to do SEO the right way and make it effective (both short AND long-term), your website structure needs to be built for these algorithms without making it stupid for actual human beings.
Looking at Google alone, there are over 200 criteria that your website needs to meet to be optimized for the search engine. And there is NO DOUBT that your prospects out there are using search engines to find your brand, services, products, etc.
By using an SEO company that follows best practices and actually knows what they’re doing, you’ll dramatically increase the chances of these prospects finding you in highly relevant searches.
It’s important to note that SEO is NOT just getting your website to the top of the first page in Google. Are high rankings a primary goal of SEO? Absolutely. But it’s not the end all be all – the best SEO efforts focus on the relevancy and quality of the traffic coming to your website, driving prospects who are the most likely to engage and convert.
An SEO company takes all of these factors into account and partners with you to develop, implement, and maintain a solid, long-lasting SEO strategy.
How to Choose an SEO Company
Before entering any partnership, you need to evaluate and vet the potential partner to make sure it’s a good fit and smart business decision. This couldn’t be truer than with an SEO company. As aforementioned, there’s a lot of misrepresentation out there, and it’s easy to fall into a bad spot because of unrealistic promises.
Here’s some tips for choosing the right SEO company for you:
- Make sure they don’t use a cookie cutter approach. Everything about your business – from your industry, to your people, to your customers – is unique. Your SEO should be too.
- Don’t be afraid to do your research and ask lots of questions. No question is stupid because SEO is full of complex, confusing, and overwhelming stuff.
- Know what realistic expectations are and beware of the crazy promises. One of the most important SEO ingredients is time – if someone is assuring you instant leads, doubled traffic, or top rankings right off the bat, it’s possible they may use “black-hat” techniques which will definitely hurt you in the long run.
At DiAndrea Media, we make all the right moves for effective, long-lasting, best practice SEO. Let’s talk and find out if we’re the company you’ve been searching for. 814-944-5678